Most personal injury firms carry an unfortunate stigma of being seen as “ambulance chasers” and untrustworthy opportunists. We wanted to separate Trolman Glaser and Lichtman from it’s competitors by clearly establishing it as a credible firm that takes on serious and meaningful cases. By engaging our audience with humor—a tactic not often seen in legal advertisements—we created a spot that established them as a firm that will go the distance for every single one of its clients, no matter how small or large the case.
AD/CW
Currently running in “Outdoors NW”, “Northwest Cyclist” and “Seattle Weekly” magazine as well as on outdoorsnw.com
Rally is a single-serving FDA compliant all-natural dietary supplement designed to help prevent hangover symptoms targeted to college students and young adults.
We developed a hip brand/personality young adults can identify with and relate to. A brand that’s sympathetic to their lifestyle and that can really help.
Don't adjust your volume. This is how many victims feel after an accident. They are left powerless, and without a voice. Our task was to position Trolman, Glaser & Lichtman as a law firm that stands up for victims when nobody else will, and ultimately serve as a voice for the voiceless.
AD/CW
This campaign was created to prompt Publicis employees across the NYC area to participate in and raise money for the annual AHA Heart Walk. These days, we all may lose sight of the true meaning behind an event like this. We wanted to take this opportunity to remind people of the deeper reasons and emotional motivation behind this event, while depicting the wide impact of heart-related illness, and how close to home it hits for so many people. We used the recognizable "race bib” and its accompanying number to feature the deeply personal and emotional reasons that inspired our fellow colleagues to support the AHA. We asked our colleagues to contribute what personally “moved” them and created a full campaign that was featured in many office buildings throughout NYC. It was recognized at the AHA’s annual New York City Heart Ball as helping to prompt over 50k in pledges.
Blatt Billiards is considered by many to be one of the finest table makers in the world. They’ve earned this reputation by never compromising on materials or workmanship, and remaining dedicated to their client’s needs. Whether that means traveling across the world to source materials or delivering a table by parachute to a private island.
(Currently running in Architectural Digest, Four Seasons, HCG, Robb Report, and Veranda magazine)
Animated Pfizer Hematology campaign focusing on Pfizer’s continued dedication and research in blood cancer.
This children’s adventure program takes kids on expeditions all the way to the Arctic Circle, the Dry Tortugas, and everywhere in between. We wanted to show how deeply impactful this experience could be for children. We chose to visually portray how learning about different cultures and places can be a truly transformative experience for a young child—in this case, quite literally. This campaign was featured in bus shelters and elsewhere in the greater New York City area to captivate passersby— both parents and their children alike.
AD/CW
Hästens mattresses are made by master craftsmen, with all natural materials. Sustainably produced and ethically sourced so you can sleep easy.
(Currently running in "Garden Design" and "Departures" magazine)
Miscellaneous Responsive Websites, Apps, and Tablet Detail Aids.
• mycataracts.com
• mvasi.com
• kanjinti.com
• gouletcarpentery.com
• premarinvaginalcream.com
• cypass.com
• myalconstore.com/galucoma
• moveoutmoveup.com
• Scholastic: Move App
• Victoza: Tablet Detail Game
• Pfizer: Detail Aid
• Victoza: Conference Detail Aid
• TopspinSports (OnlineTennis) Banner
This global campaign announces the launch of Dengvaxia, a new breakthrough vaccine to prevent Dengue fever--a dangerous illness spread by the bite of a mosquito. The drug works by greatly cutting one's chances of contracting Dengue. By getting the vaccine, people are able to thwart the power of the once menacing mosquito--- and figuratively "disarm" him.
The provocative imagery holds stopping power for those societies well aware of the mosquito's threat. Tactics included a socially savvy mosquito who literally follows as many people as he can on social media to raise awareness about how easy it is to be bitten by a mosquito and contract Dengue.
The launch of PERJETA was an important advancement in the treatment of Breast Cancer. Used along with another treatments, PERJETA has the potential to increase the chance of survival for millions of women around the world. For these women and the oncologists who treat them, this may mean the ability to start to see the future of breast cancer with a whole new perspective.
We worked with the previously shot footage to create a pool-out to follow the brand's original commercial. We worked to bring a sense of community and warmth into what was previously a spot focused on individual shots and portraying a feeling of isolation. With the addition of animated graphics, we also captured the renewed hope and relief that is possible for menopausal women suffering from painful intercourse.